Digital Now New Zealand (DNNZ://09) took place in Auckland and helped marketers develop an integrated, up-to-the-minute understanding of the digital landscape right here, right now. The events was put together by some of the best brains from Google, Hill & Knowlton, G2, TNS, JML Communications, Y & R and Research International.
Making digital part of your marketing strategy is no longer a choice. It's not an IF but a WHEN. Today's marketer needs to step up to the plate. Digital simply demands sharper, brighter and better informed ideas.
The content from experts and case studies at DNNZ://09 highlighted how the digital landscape is altering the traditional disciplines of PR, Media Targeting, Research and Creative; forcing marketers to reconsider the real meaning of integrated marketing.
The marketing landscape has never been more complex, But let's not overlook the fact that it has also never been more exciting. In the history of marketing, the web presents the most fundamental shift in the way we think, act, build and nurture brands.
The Internet requires the utmost agility. It demands real-time thinking. And it means losing control of your brand.
It requires boldness - bravery even. And it demands deeper, more intuitive knowledge of your audience, who in turn is becoming increasingly fragmented in the way that they consume media.
Attendees were able to reconsider and re-evalutate traditional marketing. It's now about co-existence of traditional with digital; how we make this happen is a critical component of the marketing mix. Presenters will share valuable new analysis of the consumer and online behavioural triggers, including the WHY of the consumers' online journeys.
It's not about jumping on the digital train. It's about understanding the implications, dangers, opportunities and considerations digital brings. It is also about not being distracted by the technology, because ideas still count for everything.
The topics that will be covered include: